Are you positioning your product in the very best light possible?

"South Berwick is not the biggest, most happening town. That is why I was happy to find Nature's Way Market in the small downtown area. This business is about 3 or 4 years old and is a great addition to the neighborhood. Not the most impressive natural grocery store I've been to, but they have the basics. A nice, organic produce section. Some prepared foods such as salads, quesadillas, and sushi. Some organic snack food and frozen food items. I was particularly impressed by the wine and beer section as they carry some great craft beers that you won't find at the nearby Cumberland Farms. The prices are steep and are about what I paid last year in NYC. But I suppose to bring those products to a small town is expensive. I plan on doing a lot of my grocery shopping here this summer despite the prices though." Erica C



With the internet opening up content and copy for everyone and their brother to post, position, and get out there how do you continue to manage to place your product and brand in the best light possible for the world to see? When I found the post for Nature's Way, in an instant, at first I was disappointed in her review but then I changed my perspective and realized she is telling people that even though it is more expensive and she has been to better markets she is happy she found it and going to shop there. Eric took the time to write a post and let the world know about the little gem she found in South Berwick, Maine. How invaluable is that to have a foot soldier doing your marketing for you as a volunteer?

This is one of the ways that I was able to grow the story around The Little Hat Company so quickly. I capitalized on the testimonials, photos, comments, and postings that I found on the internet and took at the store locations and helped spread the efforts of our team of foot soldiers. Everyone likes a honest balanced testimonial and it goes a lot further than a banner ad or a randomly placed ad in a newspaper. Don't get me wrong both have their merits and importance when it comes to building your brand, just how much impact would they have collectively if you implemented a targeted strategy that used both to their full potential?

TRG Northeast knows about creative strategy and planning and taking all aspects of media into account when building a successful campaign for your brand and product placement. We work with companies of all shapes and sizes and budgets of any capacity. It's what we do and more importantly it's what we love to do. The great thing is that TRG Northeast has the backbone of TRG supporting its launch along with my 20 years of experience in the industry including relationships and contacts and did I tell you my boss, Tyler is really cute? So not so important but it helps!

I'm laughing out loud loving my job right now!!