Business is a Circus. TRG is your Ringmaster.

Tyler sent me an image today for TRG that had been done awhile ago and although I didn't think it was very good or that it even came close to representing TRG and the value it brings to its clients in brand development and positioning it sparked something in me that has pushed me off tracks for the entire day.

On my agenda today was writing one proposal, two press releases, the creation of two new facebook pages and also when I can find time, finalizing the logistics for the local home run derby benefiting breast cancer research happening this Sunday. Then Tyler emailed me the old file of a graphic that he wanted to know if I "likey". Ok so I'm in new waters with a new company and never really have known how to tread lightly. My gut said how awful rudimentary, elementary and saying nothing of the mad skill that TRG possesses in its team or capabilities. I kept looking at the damn bear and then literally fireworks went off. "we wrestle bears" kept spinning in my mind, what does that mean, who wrestles bears, who would want to wrestle bears and then it all came flooding in an instant. Business is a Circus. TRG is your Ringmaster.

Circus Bears, Ringmasters, girls in short tutus walking tightropes, Clowns trying to close the deal and make everyone happy, Angry mobs trying to push their way into a sold out circus, vendors wanting to sell their wares to the audience, live music trying to be heard above the roar of the crowds...don't you see - Business is a Circus. TRG is your Ringmaster.

Tyler and Jen are here to keep everyone on track and in focus. We're fun we like to have a good time and think out of the box - hey we live out of the box, and in fact quoting my brother we don't even know where the box is anymore. Still when building a business and bringing a circus to town you need to stay focused and make sure you keep the train on the tracks even when it becomes a wild ride and you are speeding down the mountain at a 100 miles an hour and the twist and turns are making you queasy and shrilling with excitement you need the conductor, ringmaster there to make sure you stay on the tracks and everyone gets their tickets worth at the circus.

Ok so I'm a little zany and full of wild ideas. But when you are trying to build your brand and position it effectively in an already crowded market who is going to make you stand out? The guy in the three piece suit or the zany marketing girl who thinks out of the box and has a history of getting things done?