Well here's the thing...you may think your website is fabulous because you cut the check for it and had most of the creative ideas for its foundation but really its very simple to find out whether or not you have a "good website or a bad website". It doesn't take a degree in marketing or graphics and pretty much anyone under the sun is qualified to evaluate your site and its trust worthiness.
Here is the best available litmus test. When people view a site for the very first time they know in an instant, a split second, upon opening the home page whether or not they would trust the site and actually place an order with their credit card. There is a level of creative that surpasses being home grown and somewhere in the middle that screams this is a site I trust. It doesn't matter if the person viewing the site went to business school, has an art degree, or has any clue what layered files are...it is just a gut reaction and it is real. Watch closely as friends, family and neighbors open your site for the first time and if they tilt their head to the left as Glinda did, you know they are stuck somewhere in the middle of "is it a good site or a bad site." Think about what you are trying to accomplish with your website and if you are less than thrilled with people's reaction in the big scheme of your business plan and goals does it matter?
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