It's Monday morning just shy of 9:00am on the East coast and in the day it's the time that just about everyone commuting to an office is getting ready to pull up there chair to the desk and say, "OK, let's do this."
Well okay, I've been there, done that and I'm not sure I always approached Morning with the excitement knowing it was the day I was going to make business magic happen. There was always a little bit of resentment that my relaxing weekend of doing housework, yard work, birthday parties, and family BBQ's had come to an end.
Many of us have left that way of life and are now integrating our offices into our homes, our cars, our methods of transportation, and even poolside. With the invention of the internet, smart phones, and ISDN lines basically any type of business can be conducted outside of the office. Is this a good thing? I'll leave that one up to you. However it is a catalyst for major change in how we are doing business and exactly who we are doing business with and I'm proposing the question, "Are you ready?"
Remember fifteen years back, relatively, when the buzz was the dot com movement? The first question out of everybody's lips was "do you have a website?". People were buying up urls like they were collectible Pez dispensers hoping to snag the right one and soon find themselves on easy street. The funny thing is that happened to a large group of intuitive buyers. I found myself smack dab in the middle of the dot come revolution and remember the swirling of misinformation and projections of the future of business that clouded everyone's way of looking at doing business. Some of the crazier notions were that newspaper, radio, and tv were on their way to becoming obsolete, it was actually possible to buy up all of the online inventory to block your competition from having any advertising real estate on the internet, and my personal favorite the great debate of whether an individual should log in or log on to the web.
Well buckle your seat belts and get ready for the next big advancement in virtual business. Most of you are already aware its happening many thanks to You Tube. The new question on the street is "do you have a video I can take a look at?". Think about it as a commercial for your business, product, service, or project. Companies are making it their entire focus and building their business plan around the creation and marketing of videos for commercial and non profit groups. Why? Because as one who prides herself on creating a story and then spinning it to build a brand or market niche it is one of the easiest ways to help give your story personality, reputability, credibility, and two very fast legs to help it spread out all over the globe. I love the possibilities it brings to the individual artist, small business, non profit and large corporation. The possibilities are endless and it doesn't have to cost an arm or a leg. We have a number of professionals in our town of 7,000 already servicing customers in this medium. TRG, our parent company, has been creating videos for clients for almost ten years. It is something that you as an individual can do by yourself.
Think about it, write it down, and let your creativity run wild.
If you would like help putting together your video, call me!
Jennifer Houghton
TRG Northeast
207-450-8441
www.tylerryangroup.com
Marketing! It's what we do.
Jennifer@tylerryangroup.com
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