We've all been there, I call it being in the groove. When everything you touch in life, more specifically your business turns into gold and the world seems to be at your feet. It's a sense of momentum that keeps building leaving you feeling exhilarated and on top of the world, and while you are smack dab in this feeling of immortality it seems more and more opportunities are drawn to you and you are nothing short of a kid in a candy shoppe.
Did you ever stop to think that it was more than just a feeling? That there was actually a social science behind the cycle and with just a little bit of insight you can create this whirlwind of success and pure force of a positive bottom line. Business is not rocket science. Trust me it wasn't the academic icons that turned in the best projects or senior case management studies in business school. Not that there isn't merit in scholarship and the ability to apply ones studies to real life situations. The issue is that real life situations are constantly evolving and changing and it is the basic equation of synergy that will be able to propel you into a a spiral of positive cash flow and brand positioning.
In college, I remember Mr. Chaput telling us if you take nothing from his courses in marketing and actually our entire business syllabus remember the four P's. It seemed simple enough at the time but for some reason in each of my businesses I would allow myself to get ahead of where I was and forget to remember the simple equations for success. So let me remind myself as I begin this new venture with The Tyler Ryan Group and promising the CEO I can blow open the Northeast, wide open were my exact words and just in case you haven't heard of the four P's before let me bring them to your attention.
Product
Place
Price
Promotion
Which smiling to myself as I write this blog post have become my best friends in business. Each of the four P's are compelling by themselves, however when you can create a compelling strategy that integrates and incorporates each into one very strong story with legs you have instant attraction and success. While some of my friends get a shopping high, others a running high, I get my high from spinning a story and seeing how far I can spread it. As I have matured (loosely stated) I have come to realize that as you spin your story and create brand recognition it is oh so important that each of the four P's are well thought out, contain value, integrity, and have a natural tendency to balance each other out. If you have one superstar in the group and the others fall way short, I'm predicting you will have the shooting star affect in your business. You'll start out strong and bright but will quickly fade into the darkness of an overcrowded marketplace.
When you create a synergy between the four P's in business than you have created your very own super nova. Let's be realist as we are riding our business high, life is everchanging and there is always a new trend just around the corner but there is no reason that you can't catch an early ride on a wave and let it bring you all the way into shore. There is no good without bad, there is no black without knowing red, and there is no demand without supply. Remember that business is always a careful balance and although everchanging it is important to keep your perspective on the synergy, relationship between your product, place, price, and promotion. And as Tyler loves to say you can be sitting on a pile of gold for sale but if know one knows where you are and noone can afford to purchase a bar from you at the end of the day you will still be sitting on your pile of gold. And really how much fun is that? Wouldn't you rather be out creating memories from extraordinary experiences?
http://TylerRyanGroup.com
If you would like some help getting rid of that pile of gold shoot me an email or pick up your smart phone and call me. I'm personally addicted to the technology and will always have mine with me.
Jennifer Houghton
jennifer@tylerryangroup.com
207-450-8441
TRG Northeast
Marketing. It's what we do!
"excuse me while I go outsmart some bears"
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