How strong is your logo?

Ideally you want your customers to be able to identify your company and product by a symbol.  That its your end goal when building your brand and creating your marketing strategy.  Most kids today can identify 1000's of brands by image alone without the company name anywhere in sight.

It's not going to happen overnight and it requires a lot of forethought and vision on your part. The best piece of advice is to keep it simple and go with your gut.  Most of us won't be able to come up with and create the graphic on our own so we'll need to bring in an outside talent to translate our ideas and what we are trying to achieve.  You will however in an instant know whether or not the graphic created to represent your entire brand and line of products and services is the right fit for you and your business.  Trust that intuition and know that you are going to need to commit to the basic  premise of the logo.

There's no doubt that your new logo will need to evolve over time as both your company grows and changes along with the market but you still want to make sure that the foundation you lay will be strong enough to carry you way into the future.