It's not going to happen overnight and it requires a lot of forethought and vision on your part. The best piece of advice is to keep it simple and go with your gut. Most of us won't be able to come up with and create the graphic on our own so we'll need to bring in an outside talent to translate our ideas and what we are trying to achieve. You will however in an instant know whether or not the graphic created to represent your entire brand and line of products and services is the right fit for you and your business. Trust that intuition and know that you are going to need to commit to the basic premise of the logo.
There's no doubt that your new logo will need to evolve over time as both your company grows and changes along with the market but you still want to make sure that the foundation you lay will be strong enough to carry you way into the future.
