How strong is your logo?

Ideally you want your customers to be able to identify your company and product by a symbol.  That its your end goal when building your brand and creating your marketing strategy.  Most kids today can identify 1000's of brands by image alone without the company name anywhere in sight.

It's not going to happen overnight and it requires a lot of forethought and vision on your part. The best piece of advice is to keep it simple and go with your gut.  Most of us won't be able to come up with and create the graphic on our own so we'll need to bring in an outside talent to translate our ideas and what we are trying to achieve.  You will however in an instant know whether or not the graphic created to represent your entire brand and line of products and services is the right fit for you and your business.  Trust that intuition and know that you are going to need to commit to the basic  premise of the logo.

There's no doubt that your new logo will need to evolve over time as both your company grows and changes along with the market but you still want to make sure that the foundation you lay will be strong enough to carry you way into the future.

Instead of creating obstacles...Imagine the possibilities.

When you are creative you are brainstorming and letting ideas flood in and just exist on a piece of paper. Remember back in school when the teacher would set a plain white peace of paper in front of you and have you draw a circle in the middle? Next you would put something in that circle, anything really, the actually word doesn't matter as much as what that word inspires in your creative process.

Try it. I dare you. Take a plain white piece of copy paper out of the printer sitting next to you and draw a circle in the middle of the page. Inside the circle I want you to pick just one product or service you offer as a business and go ahead right it down. Own it and recognize it as something you are proud of. Let it be your finest accomplishment. So step two this is where it gets crazy and lets you just be like a young child again not worried about coloring in the lines.

Draw spider legs out from the center of the circle in each and every direction and don't feel as though they need to be even or balanced. Go flippin crazy with the lines and don't even let yourself think about whether or not you can come up with something for each of the lines. So now it's time to reflect. What product or service did you put in the middle of the page and where do you want to go with it? Do you want growth, stability, increase in production, a new ad campaign, brand loyalty, brand awareness, a new factory or storage facility...it really doesn't matter just pick something to focus on and pick up your pen again and starting writing as fast as the thoughts come flooding into your mind. Remember this is your dream and your choice as you would have your company and product line grow.

No holds bar! The more you let go of your preconceived notions of business the more you will get from this exercise. So take some time fill your paper, draw more silly lines, and then let your paper sit for a day or so and then pick it up and take a look. We'll all be waiting here at TRG Northeast to see what you came up with and the brilliant new strategy or product line that you would like to run with will be our newest mission and goal.

Thanks for stopping by and even if you don't come back to share I hope this exercise was helpful. Love your business and watch it grow!